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| Mannequins embrace in the ethereal window... |
Harvey Nichols launched their pre-Spring window scheme last week and using recycled materials sent out a clear message that the department store is all about re-using materials and keeping it simple yet effective this season.
Trees spiral through the window spaces encasing the department store on the corner of Knightsbridge; entwining their branches through the mannequins and in and around beauty products.
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| The tree branches display the beauty product in a creative and ornate way... |
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| Mannequins lean and sit on the tree branches... |
Almost envisaging what the tree will one day become, disbanded cardboard boxes are laid flat on the floors and against the walls to create an enclosed space that connotes the re-used, recycled and relaunched ethical window displays.
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| Cool 90's styling accessorised with visors and bandanas... |
Muted styling in neutral tones echoes the au natural scheme; Burberry, Acne and Kenzo feature heavily on the mannequins whilst key fashion pieces for the new season such as high tops, the statement necklace and snapbacks give a sporty twist.
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| Vinyl is used to display the store directory on the glass to aid the customer in their shopping experience... |
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| Even the hair and make-up has been styled to fit in with the natural and 90's theme... |
Seemingly seeing an 'upcycled' reign of 90's fashion coming back around for SS13, Harvey Nichols continue their recycling theme from prop through to product.
Happy Window Shopping
xoxo
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Visual merchandising influences the consumer behaviour especially when it concerns impulse buying. The main techniques of influencing the buying behaviour involve in-store product display and floor merchandising.
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