A Pop of Yellow in Forever21...

I am really starting to get my head around Forever21. New to the UK high street last year, the brand has seemingly taken over the 'cheap-chic' title and become the hip new favourite ahead of the likes of Primark and H&M.

I say hip as the collections seem to be based around that boho-hippy vibe. The store itself I am still weighing up. You seem to have really cool, quirky pieces based around 70's influenced bohemian style then you have your bargain jersey and basic destinations with some odds and sods thrown in for good measure such as cartoon print tees and tacky day dresses.

But aside from the mismatch of product, the mannequin styling in the windows is really fab! Whether its down to the company (I am not sure how strict they are on styling guidelines etc) or the individual Visual Merchandiser; bravo to the team in Westfield Stratford whose window styling this week really caught my eye on a dreary London morning:

On a monochrome palette, the pop of acid yellow
 really makes for an eye catching window statement...

I love mannequin styling that consists of clashing prints...

Clever layering- skirt underneath another skirt adds interest and
inspires the customer even though they wouldn't necessarily wear
 it like this its all about getting creative...

The collar is going to be HUGE this season thanks to Louis Vuitton -
 Forever21 are ahead of the game already...

Happy Window Shopping

xoxo