After the hustle and bustle on London's legendary high street on Oxford Circus this Christmas, Selfridges have explored the unknown within their post-sale window displays: the act of being silent. That's right. Forget the bright Marmite lights that have lit Oxford Street since November, or the thousand-strong shoppers that roamed the stores in search of gifts for loved ones; 2013 is all about being minimal and, well, quiet.
A neutral back drop and an array of quirky and interesting props decorate the minimal windows in one of London's leading department stores. Pushing the creative boundaries as usual, shoppers still stopped in their tracks to marvel at the unique displays.
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Graphics surrounded by a light frame highlight a store directory for the product
within the window... |
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| The iconic 'Yellow Bag'- a prop that speaks brand identity... |
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An empty room setting connotes that January is a time to sit, relax and possibly
reflect on the year ahead in the window themed "silence"... |
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Futuristic 'wardrobes' display a minimalistic colour palette - a
possible sneak-preview into what to expect this SS13? |
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| Forget captions, slogans and branding - let the product do the talking in "silence"... |
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| Unbranded props which are still an iconic image... |
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Unbranded products within the Tiffany-style windows which
are still recognisable amongst the public... |
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| A personal favourite - a tap on the vast empty walls with hundreds of glasses filled with water... |
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| Glasses and water - a cheap yet effective prop... |
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Unstyled mannequin torsos with key seasonal pieces used such as the skirt, the shirt and the dress for
SS13 - again Selfridges let the product do the talking without the need to shout about it too much with graphics or vinyls |
Top Tip: Visit these windows during the early hours of the morning. The lights get switched on from 7am. The quietness of Oxford Street and the silence within these minimal windows echo an eerie air of creativity...
Happy Window Shopping
xoxo
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