Old Tricks....New Move....

For those of you who follow me on Twitter (@Tattylittleboot) or readers of my original blog (www.tattylittleboots.blogspot.com) you will already know that I have moved from the area of Yorkshire to the big bustling city of London for a dream job opportunity within Visual Merchandising - and that is how this new blog came about!

Although it will be a brand new job role for me within a new and exciting company, plus a different location - what I have learnt about VM over the last five years will still be critical. One aid to my development and learning technique was this amazing book by Tony Morgan a specialist VM within the field, working as Head of Visual Merchandising for Selfridges for about 18 years!

The front cover shows a mannequin
suspended mid-air within a window display
for Selfridges

Visual Merchandising: Window and Instore Displays for Retail is a fantastic read for anyone hoping to get into this wonderful career or to support someone already on that journey. Full of beautiful images displaying visual skills from past to present, it is the essentail VM 'bible'.

The book discusses everything including the history of the topic and where window dressing came from - even starting out with how butchers displayed their produce to attract customers into buying! The most informative part of the book is within the Instore Merchandising section where you can learn about product adjacencies, floor layouts and even lighting and ambience which is all to do with visual merchandising.

From displaying fish and meat on a market stall
to commissioned windows at Harvey Nichols, VM
has developed from one year to the next

Towards the end of the book, the 'Visual Merchandiser's Studio' shows you a checklist of everything a VM uses in their day to day job role from what they have in their toolbox, what health and safety aspects should be checked, a glossary full of  specific terminology and even a lighting chart all about bulbs and amps - what more could you need to know?!

State of the art mannequins are photographed
professionally throughout the book

So, as I sit here in my new home in London refreshing myself on the principles every Visual Merchandiser should know by flicking through my own copy of  Visual Merchandising: Window and Instore Displays for Retail by Tony Morgan - I urge you to either do the same or purchase this sensational book for yourselves. Once you have it you will wonder how you ever got by without it!

Happy Window Shopping

xoxo

You can purchase this book from:

www.amazon.co.uk

www.laurenceking.com/fashion