Zara's Like a Puppet on a String...

One of the most interesting Christmas window schemes on the high street this year, for me, is from Zara. Their controversial decision to go completely opposed to the usual 'traditional' Christmas window full of trees, pretty twinkling lights and shrines to Father C made me stop and look twice - which is the overall point of visual merchandising after all!

The mannequins have been displayed like puppets on a string which could connote how we as people become like puppets ourselves during the Christmas period - especially when we get our shopping list heads on! The strings control and over power the mannequin, acting as restraints which is interesting as Zara seem to break the traditions of the Christmas period within their scheme rather than be controled by it.

The styling takes on an 80's punk feel with elongated shoulders, long length gloves and puff ball skirts take centre stage in a mix of retro gingham, glitter and motif t shirts.

If you get a chance to, check out the Zara windows on Oxford Street as they are extremely interesting vm-wise in real life. If you can't, enjoy the photographs I managed to take early one quiet-ish morning!

Happy window shopping!

xoxo